Hockey has long been seen as an exclusive sport, with barriers to entry that make it difficult for many communities to get involved. In the world of sports, few leagues have embraced change quite like the NHL.But things are changing, thanks to the NHL’s intentional efforts to break down those walls and make hockey more accessible and inclusive for everyone. In this week’s episode, Kim Davis, the NHL’s Executive Vice President of Social Impact, Engagement, and Business Affairs, shares some exciting initiatives and insights into how the sport is evolving to embrace diversity, engage with new audiences, and create more opportunities for underrepresented groups to participate.
Whether you’re a lifelong fan or someone who’s just starting to look at hockey, this episode provides an inspiring look at how the NHL is making real strides in building a more inclusive, welcoming sport. Kim’s passionate approach to driving change is both refreshing and motivating, and her vision for the future of hockey is nothing short of groundbreaking. From grassroots programs to a focus on diversity in leadership, the NHL is making significant strides toward change, and the impact is already being felt.
Expanding Access to Hockey: The Learn to Skate and Learn to Play Programs
One of the most exciting initiatives Kim highlighted is the Learn to Skate and Learn to Play programs, which are being rolled out across the United States and Canada. These programs provide children with the opportunity to learn hockey at no cost, complete with equipment they can keep after the program ends. This is a game-changer for families who may not have the financial means to invest in expensive gear and ice time. By offering these resources for free, the NHL is opening the door for a new generation of players who might have otherwise been excluded from the sport.
The programs are designed for kids who are either new to skating or already have some experience and are looking to transition into playing hockey. Kim emphasized the importance of creating pathways for children to get involved and build connections with their local communities. After completing the Learn to Play program, children are encouraged to connect with local hockey affiliates to continue their journey into youth hockey leagues.
But it’s not just about getting kids on the ice, it’s about making sure that the sport remains accessible as they grow. As Kim pointed out, youth sports in general have become increasingly privatized, making it difficult for families to afford the fees for summer camps and elite-level programs. The NHL is responding to this challenge by developing programs and partnerships that make hockey more affordable and accessible, even for those who might face financial barriers.
Changing the Narrative: Representation Matters
Kim also discussed the importance of representation in the sport. Children need to see role models who look like them, not just on the ice, but off it as well. The NHL is intentionally creating spaces where young people of different backgrounds can see themselves in the sport—whether it’s through seeing players from diverse ethnicities or witnessing women excel in leadership roles within the organization.
As Kim mentioned, “If you see it, you believe you can be it.” Representation is powerful, and it’s not just about making players from diverse communities feel welcome; it’s also about showing the world that hockey is a sport for everyone. The NHL is amplifying the voices of creators and influencers who reflect a wide range of cultural backgrounds, helping to broaden the sport’s appeal and create a more inclusive narrative.
Women in Hockey: Breaking Through the Glass Ceiling
Perhaps one of the most exciting areas of change within the NHL is the increasing presence of women in coaching and leadership roles. Kim Davis is a prime example, having spent her career breaking down barriers. She discussed how the NHL has been intentional about increasing the number of women in senior roles, both within the league and across the 32 clubs. Women now make up 37% of the workforce at the NHL, and 40% of its fanbase is female. This shift is helping to reshape the way the sport is perceived and ensuring that women have a seat at the table in decision-making processes.
Kim also celebrated the NHL’s first female assistant coach, who joined the Seattle Kraken in 2024. This marks a major milestone in the NHL’s commitment to gender equality, but it’s just the beginning. The league has been working to create pathways for women to succeed in coaching through initiatives like the Female Coaching Program, which partners with the NHL Coaches Association to promote women in coaching roles.
The program has already had a noticeable impact, with more women stepping into professional coaching positions. Kim’s hope is that, in the near future, we’ll see a female head coach in the NHL. “It’s a matter of time,” she says. “It is in sight.” This bold vision for gender parity is a powerful message for the next generation of women who aspire to coach in the NHL.
Overcoming Challenges: Diversity and Inclusion in Hockey
Although there has been great progress, the NHL recognizes that there is still work to be done to fully embrace diversity and inclusion. One of the challenges that Kim addressed was the traditionally homogenous nature of hockey and the barriers to entry for people of color. Hockey’s culture, which has often been seen as insular and difficult to penetrate, is gradually changing, thanks to initiatives like the BIPOC Coaching Program, which aims to increase the representation of people of color in coaching roles.
Kim shared that, over the past few years, more people of color have moved up into coaching ranks within the NHL, and this shift is having a positive ripple effect on the sport. The NHL has also been focusing on making the sport safer and more welcoming for everyone. This includes initiatives that promote both physical and emotional safety, ensuring that all players, regardless of background, can thrive.
The Power of Social Impact: Hockey Fights Cancer and Beyond
One of the most remarkable aspects of the NHL’s work is its commitment to using the sport as a platform for social good. The Hockey Fights Cancer initiative, which was launched 26 years ago, is a perfect example of how the league has used its influence to drive positive change. As the first major sports league to adopt cancer as a cause marketing effort, the NHL has raised over $34 million to support cancer research. In recent years, the league has partnered with the Jimmy V Foundation to take this program to new heights, demonstrating how sports can be a powerful tool for social impact.
Kim also mentioned how the NHL’s efforts are being watched by other sports leagues, with many drawing inspiration from the league’s work in social impact, multicultural marketing, and gender equity. The league’s innovative approaches are influencing not just other sports, but even industries outside of sports and entertainment.
The Importance of Courage and Intentionality
Throughout the podcast, Kim emphasized the importance of courage and intentionality in driving change. “Everything happens when you are intentional,” she said. The NHL’s leadership and its commitment to breaking down barriers is a testament to how purposeful action can lead to significant change. For Kim, this work is personal—it’s about ensuring that every child, no matter their background, has the opportunity to experience the joy and excitement of hockey.
As she looks to the future, Kim is optimistic about the path forward. Her message to listeners, especially those over 50, is clear: “We have a lot of energy to deliver and give, and we are self-actualized typically after 50. Don’t let anybody tell you you can’t do it.” Kim’s own career, which has taken her from financial services to consulting to the NHL, is a powerful reminder that it’s never too late to make a difference.
Conclusion:
Kim Davis’s work in the NHL is nothing short of inspiring. Through her efforts, the league is becoming a leader in diversity, inclusion, and social impact. Whether it’s through breaking down financial barriers, creating opportunities for women and people of color, or promoting the sport’s positive influence on society, the NHL is proving that hockey is for everyone. By continuing to focus on intentional change, the sport is poised to grow in exciting and meaningful ways; welcoming new fans, players, and communities into the fold.
As Kim said, “If you see it, you believe you can be it.” The future of hockey is brighter, more inclusive, and more diverse than ever before.
See her full episode here:
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