HOW TO PITCH THE MEDIA TODAY
Do you know what to pitch the media when? Did you know there is actually a process and a timeline? I made the mistake pitching my product for Gift Guide’s in November not knowing that the Gift Guides of national publications close in June of that year. Who is thinking holidays in June? That being said, it’s important to know when to pitch. National magazines are at least 4 months out. That means if you want to pitch a story about summer entertaining, you have to send that in February/March. A Back-to-School story needs to be sent to a national publication in April/May.
Regional publications are two months out so that summer story would need be sent in April/May and the Back-to-School would be June/July. Timing is critical when pitching the media. You need to give them what they’re working on. Remember, we’re always trying to get the “yes!” You want to make it as easy as possible.
Here’s a little trick to give you “insider information” on what the publications are covering. Check out their editorial calendars to see what will be in the magazine. This is used mainly to secure advertisers so the advertisers know they are in line with the editorial content but for those of us pitching the media, it’s a great way to learn about what content they are looking for. Here’s a video I did all about using editorial calendars to pitch.
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Transcript
Hi everyone. It’s Christina Daves with this week’s free publicity Friday PR Tip. This year, I’m really trying to give you ideas of what to pitch. So right now we’re at the end of February. You want to pitch Regional stories for April, Regional Publications. What’s going on in April? You’ve got Springtime. Real estate agents, what’s the spring market like? You’ve got taxes, tax time. Think about things like that. MLB opening day, the Masters NCAA championship, NFL draft, anything you can tie your business to in April. And then in June, you’re looking, and this is four months out, that’s when you would pitch National Publications. What’s going on in June? Father’s Day, graduations, it’s the start of summer vacation – If you’re a travel agent. You know, and especially this year what’s going to happen in summer? What is Covid doing? So really look at, you want to look at two months out for regional and four months out for national and build your pitches around that.
And if you like these ideas we have an amazing no-cost blueprint that you can get that will help you with messaging and pitching the media and really tying it all together. You can go to CaptivateandCashIn.com/Blueprint and download it and share your success with me. I’d love to share that with people. So get going on your pitches and I’ll see you in the media.