be your own pr specialist expert in the media free media free pr free publicity free publicity friday get in the media getting in the media getting on television importance of PR landing publicity marketing media media exposure media for clients media hit media hook media interview media pitch media story media training pitch ideas pitching the media PR pr advice PR case study pr challenge pr client pr for anyone pr for small business pr strategies pr tip pr tips Publicity publicity tip Public Relations public relations management public relations plan public relations review successful pr topic television segment video what to pitch when why is this PR story relevant Why this pitch appealed to the media