How Award Shows Can Help Your Business

You want to use the current Hollywood Award Season for PR. By relating your business nominated movies and pitching stories around those movies, you increase your rate of success for landing media by having a timely story to share. The Golden Globe nominations came out on February 3rd and The Oscars will be announced on March 15th.

Pitch Stories Around Nominated Movies

Take a look at the movies that have beeb nominated and pitch stores around that. The 2021 Golden Globes list for best motion picture is:

  • “The Father”
  • “Mank”
  • “Nomadland”
  • “Promising Young Woman”
  • “The Trial of the Chicago 7”
  • “Borat Subsequent Moviefilm”
  • “Hamilton”
  • “Palm Springs”

The Father is about aging. If you are in that space, working with the elderly at all, use the story to create your own story and media pitch.

Mank is set in the 1930’s. You can talk about what your industry was like in the 1930’s and compare it to now.

Nomadland is about a woman who loses everything during a recession. That can be equated to life now during COVID. There are so many opportunities to pitch the media using the backdrop of Awards season.

You can do this for movies. And also if an actor or actress was nominated and the movie they were in is related to your industry. Use that as your pitch.The media LOVES celebrity so make it super easy for them by giving them what they want. Get creative and think outside of the box and align your business with an award nominated film or actor.

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Watch here:


Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. It’s Hollywood Award Season. I know we’re not really going to be on the red carpets this year, but they’re still going to have the Oscars and the Golden Globes and all these Awards. So I want you to start looking – they just released the Golden Globe nominees. See if any movies align with your business. I know so many people who’ve gotten publicity – the media loves celebrity. So if you can tie your expertise and your business to a movie that’s been nominated, you will really elevate your opportunity to get in the media.

So that is this week’s PR Tip. If you haven’t checked out our live event later this summer in August, in Dallas – all covid protocols in place – I promise it’s going to be a really small crowd, a group, not even a crowd, and then we’re going to have a virtual side of this as well. So you can get on the wait list at This is going to be a game-changer. My friend Cindy Ashton and I are going to be working with people and it’s going to be hands-on, step-by-step, taking action, writing your video scripts, writing your media pitches. We’ve got A-listers coming. Multiple Emmy award-winning news anchor will help you write your pitches, everybody who’s there. People online – we have a whole system to help you all too. We’ve got some really exciting news that will drop about it
as time comes on, but get on the wait list. Just get your free blueprint that will get you started today. When you go to that site
Just register. We’re going to release information in a couple weeks, but get your free blueprint and get started becoming an A-lister in your industry today.