The Making of Kate Spade and Frances Valentine with Co-Founder & Fashion Visionary Elyce Arons

by Christina Daves | Oct 9, 2024 | Living Ageless and Bold, Podcast

Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design.

In this episode, Elyce sits down with Christina Daves to share her inspiring journey, beginning with her friendship and partnership with the late Kate Brosnahan Spade. She talks about how a shared love for fashion blossomed into the Kate Spade brand, why they used potato sacks for their first handbag collection, and the challenges of breaking into the fashion industry. Elyce also discusses how they built Kate Spade from a small apartment operation to a globally recognized brand, and the decision to eventually sell the business to Neiman Marcus.

Elyce then shares how her love for fashion led her to co-found Frances Valentine, a brand that continues the legacy of bold, unique, and joyful designs. She discusses how the new company has grown, how she incorporates vintage-inspired designs with modern sensibilities, and what’s next for the Frances Valentine brand. Elyce also talks about the process of writing her upcoming book, which captures the journey of building two successful brands.

Whether you’re a fashion enthusiast or an aspiring entrepreneur, Elyce’s story is sure to inspire you to pursue your dreams, no matter where you start.

Find more from Elyce here:

Website: https://francesvalentine.com/

Kate Spade: https://www.katespadeoutlet.com/

LinkedIn: https://www.linkedin.com/in/elyce-arons-544a69108/

Instagram: https://www.instagram.com/elyce_arons/?hl=en

Hear more great episodes like Elyce’s by subscribing to the show here:

Apple Podcasts: https://podcasts.apple.com/ph/podcast/living-ageless-and-bold/id1680405493

Spotify: ⁠https://open.spotify.com/show/2Rri10EqsTSdJD7bt3tO9v?si=f3ec743bc93d48f5

YouTube: ⁠⁠⁠www.youtube.com/@livingagelessandbold (Make sure to click the “Subscribe” button to receive notifications)

Let’s Connect

Facebook: PR for Anyone

Instagram: @christinadavesofficial

Twitter: @PRforAnyone