Hi! I’m Christina Daves a PR strategist, inventor, on-air lifestyle expert, speaker and author.

After inventing my own product and working my way into over 50 media outlets in less than a year, I became passionate about helping others understand and go from Established to Known™.

Fast forward 12 years, and together with my clients, we’ve earned over 1 billion views and over $100 million in sales- all from publicity.

Named one of the World’s Top 100 PR Sites
PR for Anyone® Blog was named Top 100 PR Blog

About Me

I am a regular on TV outlets across the country, sharing my favorite tips and products to make life easier and better. I partner with some of the biggest consumer brands and spotlighted inventors creating the latest household ‘must-haves.’

I share all of this experience on stages across the country as well as in my books, as I continue my mission to help entrepreneurs get their voices heard.

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See How We Can Work Together. . .

Publicity Strategist

Drawing on a wealth of experience and self-taught knowledge, I offer both group and one-on-one coaching using my PROVEN 3-Phase System combining social media and publicity to get massive visibility and profits.

“You Know What Works For TV.”


On-Air Lifestyle Expert

As an on-air lifestyle expert, I appear on television stations across the country on NBC, CBS, FOX, and ABC sharing products and tips to make life easier. I host a regular segment on Good Morning Washington featuring my latest product finds. I’ve partnered with brands like Amazon, Home Depot, Bed Bath Beyond, Kohl’s, Ace/The Grommet, Tristar Products, Sharper Image, and OXO as well as independent inventors to get their products noticed.

Speaker & Interviewer

Looking for an inspirational keynote to help your attendees believe anything is possible? I customize every speaking and training engagement to your specific audience so they are engaged, transformed, and ready for success!

“Christina, you are a natural! If I didn’t know any better, I would have thought that you were Kathy Lee sitting next to Hoda!”


A-Lister Events, Red Carpets, Exclusive Tickets

Imagine if you had the opportunity to walk the red carpet at Awards Shows or mingle with network executives at the after-parties or attend the world’s most exclusive business events? We will review your goals, strategically match you with the right events and get you exclusive access. Email our team for more information.


In my two best-selling books, I share invaluable resources and tips for businesses to get more visible.

My Must Haves

Head on over to my blog and watch and shop my favorites!

Road Trip Must-Haves

Road Trip Must-Haves

Planning a road trip can be exhilarating yet daunting. Whether you're venturing out for a quick weekend getaway or embarking on a cross-country journey, having the right tools and gadgets can make all the difference. Lifestyle expert Christina Daves recently shared...

Graduation party planning

Graduation party planning

Welcome back to Good Day D.C.! It’s graduation season, and I couldn’t be more excited to share some fabulous ideas to make your celebrations unforgettable. Whether you’re planning a high school or college graduation party, there’s no need to break the bank. With a...

Mastering Organization: Budget-Friendly Tips

Mastering Organization: Budget-Friendly Tips

In today's fast-paced world, maintaining an organized living space can feel like an elusive goal. From overflowing closets to cluttered countertops, the chaos can quickly become overwhelming. However, fear not, because help is here! Join me on this segment from Good...

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