by Christina Daves | May 6, 2021 | Free Publicity Friday
The easiest way to land media is to use what we call newsjacking. That’s when you take what’s trending in the news right now and you insert yourself as an expert and you pitch the already trending news story. The media is always looking for new... 
by Christina Daves | Apr 29, 2021 | Free Publicity Friday
Wait, what? Back-to-school s months away! We haven’t even finished this school year or graduated any seniors. HOW can the media be thinking about back-to-school already? It’s true! National publications close at least four months in advance. That means... 
by Christina Daves | Apr 22, 2021 | Free Publicity Friday
Let Google Do the Work! Google truly is the greatest invention ever! We really take for granted what it can do for our businesses. Did you know that Google is actually a question search engine? So basically you can ask Google to do the work for you. Just ask Google... 
by Christina Daves | Apr 15, 2021 | Free Publicity Friday
Create Your Sizzle Reel If you have as few as one or two media appearances under your belt, it’s time to create your sizzle reel. A sizzle reel is a video clip highlighting you being in the media. By having this it provides instant credibility and shows the...