Hot Off the Press – Recent Blogs
How to Use Public Relations as a Lead Generating Tool
https://www.youtube.com/watch?v=HVU_fCujlGE Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating...
Growing Your Email List
https://youtu.be/dNy365EGbDg Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. I’m sure you’ve heard this 1000 times, “The money is in the list.” Mark...
Land on National Television, Again
https://www.youtube.com/watch?v=aonLAOLuVtk&list=PLzOlH_pof1QenzJBiRWxZu5qZrHLvX_bs&index=13 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to...
How to Create Great Content – FAST
https://www.youtube.com/watch?v=EpNO6PlJmC8 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here is a great way to create great content fast: Most Realtors...
How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents
https://www.youtube.com/watch?v=bgTxOu4H818 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The easiest way to pitch the media is with a plan in place....
How to Develop Good Social Listening Techniques
https://www.youtube.com/watch?v=IEWgW0r30dE Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the "social" part. Are...
Staging a Home for Charity
https://www.youtube.com/watch?v=cT6V_SId1y4&list=PLzOlH_pof1QenzJBiRWxZu5qZrHLvX_bs&index=10&t=64s Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come...
What Can You Do to Land a TV Pitch?
https://www.youtube.com/watch?v=nfED8o9Loi4 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked all the time is "What can I do to land a TV...
Getting the Yes When Pitching the Media
https://youtu.be/HZnGnjp1Z4E Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How do you get the yes when pitching the media? You pitch them in a way they want to be...
Good Stories: What You Could Have Pitched Today
What makes good stories for the media? Good stories are those that are relevant and timely. Pitching things related to the time of year is vital in getting your pitch read, and then covered. Right now we are in September. In today's short vide below I go over several...
Using Social Media to Get PR
How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Check out the post and...
Journalists: Why You Shouldn’t Be Afraid of the Media
If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get...
Land Stories: What to Pitch in September
Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn't realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in...
Influencers: Should you Hire Them?
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It's s dicey question. They can be valuable IF you find the right one. It's important to really do your research and find the person whose audience will...
TikTok Trends – Let TikTok Be Your Publicist
https://www.youtube.com/watch?v=KD4LqAKt0X4 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. TikTok Trends - Let TikTok Be Your Publicist Like it or not, TikTok is...
Pitch the Media
You've finally done it. You've been ready my posts for years, watching the YouTube videos, and you're ready to pitch. But the big question I get all the time is, "do I pitch the same story to all the different media outlets at the same time?" The answer is no. The way...
Pitching the Media – with Jennifer Chan from People and InStyle Magazines
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Her career has spanned every...
Overcome Challenges in Your Industry
When you're thinking of pitching the media, think about what you do to overcome challenges people face, demystify what's happening in your industry. It's not all about sunshine and roses. And, it's not about you. When things are good, its status quo. Nobody wants to...
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