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When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April. That certainly seemed logical. I assumed that you pitch a publication right before it comes out.
Even further out is the holiday gift guide. Gift guides of most national magazines are fully booked by July 1st. It’s hard to think about holidays when the flowers are blooming and it’s sunny and warm but if you don’t get your submission in by June, don’t count on seeing your product in any magazines when it’s cold and snowy.
Once you have the calendar up, see where you can pitch your story ideas. Remember to count back four months for national publications and two months for regional publications.
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Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to share some tips on how you can get interviewed in magazines. Before I give you that, make sure you subscribe to the YouTube channel and ring the bell so you find out when I put out these new videos every week.
So how do you get in magazines? How do you know what they’re covering? Magazines have what are called Editorial Calendars and they are actually used for advertising so you can sell ads based on what you’re going to put in the magazine. So the salespeople can say, “Oh, they’re going to be talking about health and wellness this month” or “we’re doing a special legal section” or, they’ll know what they’re covering. And you can find that in the Editorial Calendar. Just Google “editorial calendar and the name of the publication” that’s ideal for you, where your customer and clients are. See what they’re talking about and then pitch them related to what they’re going to be covering anyway. It makes it so much easier for you to get the yes, if you’re giving them a story on a topic that they’re already going to cover.
So that is this week’s Free Publicity Friday PR Tip. If you want to learn more, I’m super excited I just launched the PR Playbook and you can find it at www.YourPRPlaybook.com, which will give you tips like this to help you step-by-step landing in the media. And, if you’re ready to go to that next level and you want to set up call, go to ChatwithChristina.com and I’ll talk to you soon.