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People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days.
The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. So you can see how these two are starting to mix together in today’s digital world. Access is simple and providing information is so easy to do. Think about how you want to be seen in the world and then work on how you are going to share your message with the world.
Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media.
Journalists need our content. It’s imperative however that we give it to them in a way they can use it. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Here is a video I did to help you find the right journalists.
Giving good content to the world. Do you have a blog? Are you sharing information? And are you listening to what people are saying about your product, service or brand? Here’s a video I did on social listening to help you pay attention to what others are saying.
Online and Social Media
In today’s fast-paced digital world, and in a world where people make purchasing decisions based on what they. see online, you MUST have a strong online presence, including social media. You don’t have to be on every platform but you have to have a presence online if you expect people to buy from you. That is where they do their research so build your online PR muscle and make sure when people Google you, you check out.
PR FOR ANYONE
Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com
Hey everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I’m going to talk about publicity and marketing. But before I do that, I would love it if you would subscribe to our YouTube channel, like this video. We put out tons and tons of great content to help you land in the media. So subscribe to the channel and now I will tell you about publicity and marketing.
What’s very interesting is that publicity and marketing used to be two very separate things and they really melded together. Especially the fact that publicity used to be, you had to use a PR firm. It was a very exclusive thing to send out a press release. Press release today is a dime a dozen. It is so easy to connect with journalists through the internet and social media that, really incorporating PR into your marketing plan is super, super important. I always say it’s less than 10 minutes a day. What can you do every single day to get your business, massive visibility through PR.
So make sure you look back. Look at the playlist under the Free Publicity Friday and see all the different tips and all the different ways that you can land in the media and incorporate PR into your marketing plan. If that sounds exciting to you. Maybe you need a little bit of help. You just kind of want to talk through it and see where you’re at, and what you can do, how you can up level everything. Feel free to set up a call with me. at ChatwithChristina.com. I would love to hear what you’re up to and I can’t wait to see you in the media.