How to Create a Brand on Social Media ABC10

How to Be on TV Shows:

Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Think about what topic you are an expert on and then think about how it can help those watching. Watch the video below and read the post to see how Jeff Hunter used his expertise to land this segment on ABC10 in Sacramento.

PR Client:

Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com

Successful PR Topic:

Using Jeff’s expertise in social media to share how to use social media effectively.

Why is this PR story relevant:

This story is important for virtually anyone to hear. It is very common for people to be using social media for both themselves personally and for their businesses. It’s important for everyone to learn how to use social media properly and beneficially. Learning about how to brand yourself and also how to brand your business on social media is useful information. This story is applicable to a wide range of people (anyone who is on social media which is almost 70% of people in the United States) that it will attract a large audience.

Why this pitch appealed to the media:

Because social media is used by almost everyone, but no one is really sure if they are using it “well”, this story appealed to the media. Social media is a hot topic and something that is frequently talked about. By providing value to the viewers on how to use social media effectively, this pitch was one that was say to say “yes” to.

Media outlet that was pitched:

Your California Life, ABC10, Sacramento

Free PR Interview Transcript

Well, social media has really taken over in this day and age. Here to fill us in on how you can build or maybe break your brand on social media is influencer and branding expert Jeff Hunter. Welcome to the show, Jeff. Thank you.

Thanks for being here. So let’s just talk about what is social media? Social media is a great place to get the word out about yourself, who you are, your business. Everyone’s looking to grow personal brand and honestly, it’s just a great place to connect with other people and family. Remember, it’s always about people. It’s social, it’s in the name.

So, and what should I be posting on social media? So it depends. It really depends on what you are trying to do. So for example if you’re a newscaster right you want to post relevant topics, you want to show that you’re relevant to your audience.

We all have different initiatives that we all have to have. So for me personally, because I’m obviously on social media and I do branding, it’s very important that I am always talking about things that are important to people that have to do with what I do.

Okay, that makes sense are there things that maybe I shouldn’t be posting on social media? That’s a lot. There are a lot of things you shouldn’t be posting on social media. Definitely, for sure. If you actually appreciate your job, you probably shouldn’t talk bad about your employer unless there’s a really good reason to do so, right. You have another job lined up. Yeah, yeah, if you have another job lined up you’re good to go.

But honestly you have to think about everything that you post online is either building or destroying your brand and that’s the choice that we get to have. So a lot of times I would, especially with a client, I would say okay, let’s take a look at your brand. Now let’s do a little audit and say, is there some things on your social media profile that you probably shouldn’t have on there? Especially if you’re running for political office, right? Think of all those tweets that could haunt you from the past. And are there forever. Yeah. Right. The internet is forever. The internet is forever that’s true.

And it’s so talk a little bit more about what is a personal brand, what and why is it important. So a personal brand, really helps you cement your your authority in an industry. Obviously it helps you get opportunities like here on the show with you today, right? You guys were able to my website and my social media and say, okay, this guy looks legit, right?

It helps develop a trust and there’s that know, like and trust factor, that’s really important. I don’t think enough people pay attention to that. And the truth is I like what Jeff Bezos says. Jeff Bezos says that your personal brand is what people say about you when you’re not in the room. Oh, that’s good. Your reputation basically.

And talk about a social-media influencer. We hear that kind of talk about a little bit, but what is it exactly?

So an influencer is just somebody who has a really strong influence can actually influence the decision-making process, can influence people to make decisions and buy things. So you’ll see a lot of times people call themselves an influencer online. It means that they have clout in a certain industry.

Got it, but do you need to have a lot of followers to be an influencer? No. As a matter of fact, there’s a girl, she probably hates me right now. Her name is Arya I use her as an example, but she has 2.6 million followers on Instagram. But she lost the clothing deal because she couldn’t actually pre-sell 36 t-shirts to her 2.6 million audience. It’s like point zero zero four percent, or something like their one, four percent.

And then you’ll have someone like one of my clients, Cory Calvin, who is a real estate investor and he only has an audience of about 2,000, but he was able to sell a five hundred dollar product, to show them how to do training product for $500. He sold 34 of them. Wow. So the truth is, which one of those has more influence. Good point. So yeah.

And lastly real quick, how does someone even start building a personal brand? So think about what you want people to think about you and be authentic with yourself. The first step is to truly be you and if you don’t stand for something, then you stand for nothing. So you have to have an opinion. You have to have a true calling and know why you’re here on this Earth. And that’s exactly where you need to start and start acting like that.

Perfect and where can folks go from to find more information about your brand? JeffJHunter.com, you guys can find me and I am full on my Facebook friends list. So LinkedIn is probably better if you want to find me. Just Jeff the letter J and then Hunter perfect. Alright, thank you, Jeff.

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