My Favorite Resource: Google

Let Google Do the Work!

Google truly is the greatest invention ever! We really take for granted what it can do for our businesses. Did you know that Google is actually a question search engine? So basically you can ask Google to do the work for you. Just ask Google what you need, and it will come back with pages and pages of possible responses. Anything and everything, just ask Google.

Specifically, related to pitching the media, ask Google who writes about your industry topic so.you can find the RIGHT journalist who cover what you are an expert in. “Who write about [industry] for [publication]?” You can also search Google on articles related to your industry and see who is covering it. Put your topic in and click on the articles and see who is writing about it.

Ask Google what’s trending related to your industry/topic so you can see what people are talking about and insert yourself in the conversation. Pitch that story with you as the expert to the media. That’s making yourself newsworthy on topics that are trending and what people are talking about NOW.

Remember the Get Famous Formula – you want to be newsworthy, you need a great hook so the journalist actually reads your pitch, and then you need to make sure you have the journalist. That’s my proven formula that works repeatedly. Watch this video I did on it to make sure you understand how it works.

The best part about Google is that it can do all of this for you. Take advantage of this incredible resource and use it to your business advantage by letting Google tell you what’s trending in your industry so you can position yourself as the expert. Have Google do the work for you!

PR FOR ANYONE

Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing. If you want to chat about your PR and visibility and/or how to use Google to your advantage to land in the media, click on the box below or use this link >> Let’s Chat NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.: Also, get your free Blueprint to learn how to do this >> HERE and learn more about our live event at www.CaptivateandCashinLive.com

This Week’s PR Tip

Transcript

Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to share with you one of my favorite resources ever, and that’s Google. Google is a question search engine. Ask Google to do the work for you. Ask Google who writes about your industry topic for a certain media outlet. Ask Google about what’s trending related to your topic. Put your topic in and click on “news” and see what people are talking about. That way you can insert yourself into the conversation and then you can pitch the media that way. So Google is really my number one resource for so much of the work that I do. And once you start practicing and playing with it, you’re going to see how really easy it is.

So that is this week’s PR Tip. If you like this tip, if you want to learn more, if you want to get in the media, if you want to learn messaging, get our free blueprint and it will give you just a really good start. It’s at CaptivateandCashIn.com/Blueprint and my colleague and I Cindy Ashton have put it together with both of our expertise in how you cut through the noise. You know, so many people are looking for a way to stand out now that so many people went online. So download your Blueprint start pitching the media. Start using Google. And I can’t wait to hear all about your success.