Create Your Sizzle Reel
If you have as few as one or two media appearances under your belt, it’s time to create your sizzle reel. A sizzle reel is a video clip highlighting you being in the media. By having this it provides instant credibility and shows the media that you’ve already been used as an expert. With only one or two you’ll need to pad the reel a bit with articles you’ve written and picture of you doing what you do but in time as you get more media, you’ll be able to add that and your entire reel will be all sizzle.
Media begets media so the more you’re in the media, the more they will love to use you. Here is a short video I did on how this works:
It’s like you’ve been vetted by the media once you have one media appearance under belt. It’s also a great way to quickly show any potential clients or customers your instant authority. When the media uses you as an expert, the viewer, listener or reader instantly finds you more credible than you were before. Remember, publicity is called earned media. it’s someone else telling the world how great you are. Watch this week’s tip below and/or read the transcript for more information on sizzle reels.
Show Your Expertise
Here is my most recent on-air expert reel. You are going to want to update it and things evolve and you get more appearances. For me, not only am I on television as a branding, PR, and marketing expert, I also love to feature products and I’ve been hired as a brand ambassador and spokesperson. This reel is a nice combination of everything. I also do television hosting so I have a separate reel for that. Starting off with a simple reel that highlights your media appearances is all you need. I also recommend finding a video editor that you can consistently use so they can make quick edits for you. If you aren’t familiar with Fiverr yet, it’s a great resource to have in your back pocket.
PR FOR ANYONE
Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing. If you want to chat about your PR and visibility or the event, click on the box below or use this link >> Let’s Chat NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.: Also, get your free Blueprint to learn how to do this >> HERE
Watch this Week’s Tip:
Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk about sizzle reels. Once you start getting media – and you can do this with print and television and podcasts and radio – you want to put them together in a reel to show your expertise. You can put the cover of the magazine and then pull out your quote. If you’re on TV, of course show yourself on television, you know, take a snip-it out. And, as you get more and more media,
You want to keep adding to that and put your sizzle reel everywhere. It definitely needs to be on your website. You can drive press to it so they can see, “Hey wow, you really are an expert in your industry.” Pin it on your Facebook, on your Twitter. Put it on your Pinterest. Make it a Tick Tock video. Wherever you are – definitely put it on your LinkedIn in your actual profile. It just really elevates your credibility and it makes it really easy for the media to give you a “yes.”
So that is this week’s Free Publicity Friday PR Tip. If you haven’t gotten our free blueprint yet, go to CaptivateandCashIn.com/Blueprint and it will give you all kinds of tips of how to land in the media, so you can land in the media and then do your Sizzle reel. So check that out and share any success with me. I love to share it with my tribe and I cannot wait to see you in the media.