It’s so hard to think about pitching the media now for stories that will be relevant in June, July and August but that’s what national publications are looking for. It’s time to pitch your summer stories now. You have to think ahead. I learned this the hard way when I tried to pitch my product in November for the holiday gift guides. Little did I know then that holiday gift guides are closed six months in advance. So in June you have to be thinking about what gifts people will want for the holidays.
What I didn’t know, but learned quickly, is that the media works on a calendar. You pitch national publications four months in advance, regional publications two months in advance and television at least 2 weeks – of course if anything is “breaking news” you want to pitch that ASAP. Even the national publications have .coms that they are looking for relevant content for.
Here’s a video I did about what to pitch when:
What to Pitch the Media When
Now is the time to think about what to pitch in the summer. Tie your business to holidays or events related to summer. Covid is still a hot topic (unfortunately), vaccines, travel, summer vacation travel is supposed to boom this year, Father’s Day, graduation, 4th of July. The list is endless. What industry are you in and what can you tie into with summer? Position yourself as the industry expert and tie it into summer.
That being said, you have to do that now. You have to think ahead and be the expert that you are and predict what is going to happen this summer in your industry. You can find lots of videos on our YouTube Channel that will help you with this. Check out videos on Editorial Calendars to help you see what magazines are going to be covering. Make it easy for them to say yes by pitching a theme they are already going to be covering.
PR FOR ANYONE
Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing .Watch this week’s video below about pitching for this summer or get more by reading the full transcript below. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.: Also, get your free Blueprint to learn how to do this >> HERE
WATCH THIS WEEK’s PR TIP
Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk to you about what you’re going to pitch this summer because it’s the end of March and I know that sounds weird
but you’re talking four months for magazines, two months for regional publications. Of course, if anything is breaking news, you can watch those videos too, but start to think about June – graduation,
especially now with Covid, what’s going to happen? You’ve got Father’s Day. You’re starting summer vacations. You know what, especially with Covid, we’ve really got a tie Covid still into everything. July –
you’ve got Fourth of July, again summer vacations, travel. what’s happening in businesses or businesses starting to go back?
You know, what’s happening with the pandemic? They said we could be done by this time, but you have to think ahead because you’ve got to pitch this so far in advance. What is your cutting edge thoughts and ideas? And then you come to August and August is the slowest news month. It is the easiest time to get media coverage. so make sure you’ve got some plans for August. But you can start to talk about back to school. What is that going to look like in 2021? Real estate agents can talk about what the market is looking like. If you’re an insurance expert you can talk about things like that. HR. There’s so many different industries that you can tie your expertise to this summer. So that’s what I want you to think about. What are you going to pitch the media now, for the summer? If you want to learn more get our free blueprint at CaptivateandCashin.com/Blueprint. Check that out. Start pitching the media and definitely let me know your success stories. I can’t wait to hear all about them.