Do you need a media kit?
One of the questions I hear a lot is, “Do I need a media kit?” And the answer is a resounding, YES! You want to make it easy for a journalist to use you as an expert. By having a media kit on your website (back in the day we would mail them in) you provide a journalist everything they could need. I recommend you have a bio (and I always do under 50 words, under 100 words, and a full bio so they have choices), headshot(s) – always better if you have more than one but not required, your mission or purpose, potential questions for them to ask you, and any media you’ve already received.
What if you don’t have any media yet? Don’t worry… you can highlight your expertise. Lead them to a video or a blog post that shows you in action. Remember, we all have to start somewhere. Start with YOU and then add the logos. Another great opportunity are podcasts. It’s a great place to start. Find someone just starting out in the podcast space. Make it a win-win. They need guests and you need experience.
PR Through Podcasts
Watch this past PR Tip I did about PR Through Podcasts.
WhenI first started out with media, I would do any and every podcast I could do. It was such amazing experience and allowed me to gain confidence in being interviewed. You never want your very first interview to be without any practice at all. My first television appearance was the Steve Harvey Show. That is extremely rare for national television to be your first media appearance but for me it was. I was so incredibly nervous… so much so that i called my friend who is a hypnotist and asked him to hypnotize me (which of course he couldn’t).
He gave me some great advice. He said, “Christina, no one wants to see you fail.” And he was right. I calmed myself down, nailed the segment, and won Steve Harvey’s Top Inventor competition. That being said, I could not have done that without some podcast experience under my belt. So start with the podcast and use some of those logos in your media kit and move on to other types of media outlets.
PR Tip – Media Kit
Watch this week’s video below or get more by reading transcript below. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat NOW is your time to by an A-Lister in your industry! It’s going to be someone so let’s have it be you and not your competitor. Let’s chat:
Hi everyone. It’s Christina Daves with this week’s Free Publicity Friday PR tip. I want you to be an A-lister in your industry this year. I want you to stand out. One of the things you need to do that, to position yourself as an expert or an influencer, you really want to have a media page on your website. You want to have your bio, your purpose, story ideas, maybe list five, they can all be tweaked. Questions, potential questions to ask you. Not that the media would really use those, but those are just additional story ideas or you might give a reporter an angle. Put your headshot on there. Put any other media that you’ve had. Media begets media. They see you’ve already been “vetted” by the media as an expert. It makes it easier for them to give you the, “yes.”
So start positioning yourself. If you don’t have any media yet, put everything else in there, you know, the questions the bio everything about you. Make yourself look
like the expert that I know that you are. So that is this week’s tip. Please join our PR Challenge if you haven’t already. It’s 10 days. I go through everything you need to land in the media. It’s really that simple. It’s at YourPRChallenge.com and I will see you in the Challenge and then I’ll see you in the media.